102.9 WMGK-FM presented the 17th Annual John DeBella Veterans Radiothon on Friday, June 16, 2023, from 6am to 6pm. The event raised an all-time high of $222,749 to benefit the Philadelphia Veterans Multi-Service Center (VMC).
Throughout the broadcast, DeBella encouraged listeners to make call-in donations via 1800-678-WMGK (9645) or secure online donations via www.wmgk.com. In addition, listeners were able to participate in a series of online eBay auctions on the station website to bid on Bruce Springsteen pit tickets, a pair of three-day passes for the Power Trip Festival, Guns N’ Roses VIP Experience tickets, autographed items from Taylor Swift, Bryce Harper, and more.
One of the highlights of the radiothon came when ACME Market donated $30,000 to the VMC as part of their support of the event.